Kylie Jenner made her Victoria’s Secret runway debut on Sunday wearing the brand’s Fantasy Bra, valued at $50 million and billed as the most expensive in the show’s history.
The diamond-encrusted piece, created in partnership with luxury jeweler Jacob & Co., holds 4,410 natural diamonds weighing a total of 1,373.39 carats, according to reports on the design. A 75.54-carat Natural Fancy Vivid Yellow diamond sits at its center, with drop-diamond fringe along the bust. Fifteen craftspeople spent more than 1,000 hours building the nearly four-pound garment.

Jenner walked the catwalk at Sony Pictures Studios in Culver City with white feathered wings, an all-white lingerie set and a sheer skirt, drawing one of the night’s biggest audience reactions. Her mother Kris Jenner and her boyfriend Timothée Chalamet watched from the front row.
The Fantasy Bra had not appeared on a VS runway since 2018, when Elsa Hosk wore a Swarovski version set with 21,000 diamonds. The previous record belonged to Gisele Bündchen, whose 2000 “Heavenly Star” bra was worth $15 million. Jacob Arabo, founder of Jacob & Co., said he wanted to create the most expensive Fantasy Bra ever made, “but value alone was never enough.”
Source: USA Today